Challenge
Polenghi Group chose Nebbia to develop the website for their new brand, Spinagallo. Spinagallo is positioned as a high-quality lemon juice, following the same philosophy as their premium extra virgin oils
Client
Polenghi Group, 2022
Services
THE PROJECT
We embarked on a creative journey, drawing inspiration from the ancient art of Sicilian ceramics. This tradition guided us in crafting a look and feel that goes beyond visual aesthetics, capturing the essence of the product and its origins.
The choice to base our design on ceramics is evident: it represents a deep connection to the land and Sicilian culture, conveying a sense of authenticity and rootedness.
In the context of Spinagallo’s premium lemon juice production, this bond with Sicilian craftsmanship tradition translates into an aesthetic that reflects the quality and artisanal attention dedicated to the product.
The use of colors and patterns inspired by ceramics helps create a fusion of traditional craftsmanship and modern taste, making Spinagallo’s product not just a high-end lemon juice, but an authentic experience that celebrates Sicilian culture and nature.
ANIMATIONS
A central pillar of the website is animation. Through a simple vertical scroll, the user is guided through content discovery, maintaining continuous movement and interaction.
We explored various animation directions to sustain a high level of engagement while not diverting attention from the content.
