Challenge
Using virtual reality to enhance brand awareness and showcase the excellence of corporate spaces and processes in trade show settings.
Client
MartinoRossi SpA, 2024
Services
THE PROJECT
MartinoRossi entrusted Nebbia with the development of a virtual reality application designed to showcase the company, its processes, and equipment during trade shows.
The goal was to create a simple and intuitive experience capable of delivering essential information quickly, aligning with the dynamic needs of a trade show environment.
The integration of dual language support, Italian and English, ensures the experience is accessible and engaging for an international audience, broadening its reach and enhancing the company’s presence on a global scale.
ASSET
The experience is structured across multiple environments, each designed to engage and inform the user. It begins in a 3D home environment, representing a futuristic greenhouse. This space was co-designed with the client to evoke the vision of a sustainable future characterized by advanced technological progress.
At the center of the home is a scaled model of the company, serving as an interactive hub.
From this hub, users can access seven distinct areas, displayed through immersive 360° photography. Within each space, interactive points of interest provide detailed information about the company’s processes and areas of excellence, combining explanatory videos with textual infographics.
UI/UX
The user experience was designed to offer intuitive and immediate interaction. To ensure a natural and accessible experience for everyone, joysticks were replaced with a hand gesture-based control system, simplifying interaction and making it more immersive.
The graphic design followed a minimal and essential aesthetic, aligned with the company’s corporate visual identity. Special attention was given to detail to maintain a balance between simplicity and professionalism, ensuring that every graphic element enhances the company’s image.
