{"id":1727,"date":"2025-01-22T15:41:59","date_gmt":"2025-01-22T14:41:59","guid":{"rendered":"https:\/\/nebbialab.it\/?post_type=works&#038;p=1727"},"modified":"2025-02-12T17:54:51","modified_gmt":"2025-02-12T16:54:51","slug":"sellago","status":"publish","type":"works","link":"https:\/\/nebbialab.it\/en\/works\/sellago\/","title":{"rendered":"SellaGO"},"content":{"rendered":"\n<div class=\"wp-block-cover is-light\" style=\"min-height:100vh;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><video class=\"wp-block-cover__video-background intrinsic-ignore\" autoplay muted loop playsinline src=\"https:\/\/nebbialab.it\/web\/app\/uploads\/2025\/01\/Copertina-1.mp4\" data-object-fit=\"cover\"><\/video><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n<\/div><\/div>\n\n\n<div id=\"thor-work-detailsblock_0f445e7a97ee7ac2a9dfaa760ea20fa2\" class=\"thor-work-details\">\n      <div class=\"challenge box\">\n      <h4>Challenge<\/h4>\n      <div class=\"content\">\n        <p>Creating a Mobile App to Promote Cyclotourism in the Cremona Area<\/p>\n\n      <\/div>\n    <\/div>\n        <div class=\"client box\">\n      <h4>Client<\/h4>\n      <div class=\"content\">\n        <p>Confcommercio Cremona, 2023 &#8211; in corso<\/p>\n\n      <\/div>\n    <\/div>\n        <div class=\"categories box\">\n      <h4>Services<\/h4>\n      <div class=\"content\">\n                  <span class=\"category\">App Mobile<\/span>\n                  <span class=\"category\">Branding<\/span>\n              <\/div>\n    <\/div>\n  <\/div>\n\n\n<div id=\"thor-section-two-columnsblock_37d8b141fa26c65b629ef34197c0e24e\" class=\"thor-section-two-columns  \">\n  <div\n  class=\"left\"\n  style=\"background-color: #d9d9d9;\"\n  >\n          <div class=\"wrapper\">\n                  <h4 class=\"title\">THE PROJECT<\/h4>\n                          <div class=\"text\">\n                                      <p>Confcommercio Cremona entrusted Nebbia with the development of a mobile application dedicated to promoting the local area, with a specific focus on cyclotourism. The main objective of the project was to highlight the province\u2019s scenic, cultural, and gastronomic excellence, positioning it as an ideal destination for cycling enthusiasts.<\/p>\n<p>The app allows users to discover unique cycling routes, accompanied by useful information and insights about the main stops, including tourist attractions, historical and cultural landmarks, and dining options.<br \/>\nThe app aims not only to serve as a practical guide for seasoned cyclotourists but also as a tool to inspire new visitors to explore the area in a sustainable and active way.<\/p>\n\n                      <\/div>\n              <\/div>\n          <\/div>\n  <div\n  class=\"right\"\n  style=\"background-color: ;\"\n  >\n                      <video src=\"https:\/\/nebbialab.it\/web\/app\/uploads\/2025\/01\/prodotto_full-screen.mp4\" muted autoplay loop playsinline><\/video>\n                  <\/div>\n<\/div>\n\n\n<div id=\"thor-section-two-columnsblock_888e4219db8527a8a4e403c2d5065b0f\" class=\"thor-section-two-columns  \">\n  <div\n  class=\"left\"\n  style=\"background-color: ;\"\n  >\n                      <video src=\"https:\/\/nebbialab.it\/web\/app\/uploads\/2025\/01\/template_mobile_video.mp4\" muted autoplay loop playsinline><\/video>\n                  <\/div>\n  <div\n  class=\"right\"\n  style=\"background-color: #d9d9d9;\"\n  >\n          <div class=\"wrapper\">\n                  <h4 class=\"title\">METHODOLOGICAL APPROACH<\/h4>\n                          <div class=\"text\">\n                                      <p>Nebbia adopted a &#8220;product-oriented&#8221; approach for this project, working closely with the client to develop the best possible product based on the initially defined and desired features.<\/p>\n<p>The process began with an in-depth analysis of the target audience, essential for crafting a clear and consistent value proposition. This analysis enabled the team to outline a solid strategy and identify the most appropriate north star metrics\u2014key indicators that would guide design decisions and measure the product&#8217;s success over time.<\/p>\n\n                      <\/div>\n              <\/div>\n          <\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-cover is-light\" style=\"min-height:100vh;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"2200\" height=\"1466\" class=\"wp-block-cover__image-background wp-image-1621\" alt=\"\" src=\"https:\/\/nebbialab.it\/web\/app\/uploads\/2025\/01\/img_sellago.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/nebbialab.it\/web\/app\/uploads\/2025\/01\/img_sellago.jpg 2200w, https:\/\/nebbialab.it\/web\/app\/uploads\/2025\/01\/img_sellago-600x400.jpg 600w, https:\/\/nebbialab.it\/web\/app\/uploads\/2025\/01\/img_sellago-1440x960.jpg 1440w, https:\/\/nebbialab.it\/web\/app\/uploads\/2025\/01\/img_sellago-1024x682.jpg 1024w, https:\/\/nebbialab.it\/web\/app\/uploads\/2025\/01\/img_sellago-1536x1024.jpg 1536w, https:\/\/nebbialab.it\/web\/app\/uploads\/2025\/01\/img_sellago-2048x1365.jpg 2048w, https:\/\/nebbialab.it\/web\/app\/uploads\/2025\/01\/img_sellago-70x47.jpg 70w, https:\/\/nebbialab.it\/web\/app\/uploads\/2025\/01\/img_sellago-1920x1279.jpg 1920w\" sizes=\"auto, (max-width: 2200px) 100vw, 2200px\" \/><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n<\/div><\/div>\n\n\n<div id=\"thor-section-two-columnsblock_2ab2479d6f6b231b7f0528405fdcbf20\" class=\"thor-section-two-columns  \">\n  <div\n  class=\"left\"\n  style=\"background-color: #d9d9d9;\"\n  >\n          <div class=\"wrapper\">\n                  <h4 class=\"title\">FAST PROTOTYPING<\/h4>\n                          <div class=\"text\">\n                                      <p>Nebbia adopts a fast prototyping approach, quickly creating functional and iterative prototypes to test ideas, gather feedback, and implement improvements in a short timeframe.<\/p>\n<p>This method allows for identifying challenges and opportunities from the early stages of development, optimizing the design process and ensuring a final product that is more effective and aligned with the needs of both the client and the users<\/p>\n\n                      <\/div>\n              <\/div>\n          <\/div>\n  <div\n  class=\"right\"\n  style=\"background-color: #d9d9d9;\"\n  >\n                      <video src=\"https:\/\/nebbialab.it\/web\/app\/uploads\/2025\/01\/ux_full_screen.mp4\" muted autoplay loop playsinline><\/video>\n                  <\/div>\n<\/div>\n\n\n<div id=\"thor-section-two-columnsblock_e628d3bea758faafac12050a12f7e471\" class=\"thor-section-two-columns inverted \">\n  <div\n  class=\"left\"\n  style=\"background-color: #d9d9d9;\"\n  >\n          <div class=\"wrapper\">\n                  <h4 class=\"title\">BRANDING<\/h4>\n                          <div class=\"text\">\n                                      <p>Nebbia also handled the creation of the brand for the app, overseeing every detail: from the moodboard to the naming, from logo design to applications on merchandising and other materials. This comprehensive approach allowed us to fully immerse ourselves in the project, ensuring visual and strategic consistency that reflects the essence of the product.<\/p>\n\n                      <\/div>\n              <\/div>\n          <\/div>\n  <div\n  class=\"right\"\n  style=\"background-color: #d9d9d9;\"\n  >\n                      <video src=\"https:\/\/nebbialab.it\/web\/app\/uploads\/2025\/01\/prodotti-mockup.mp4\" muted autoplay loop playsinline><\/video>\n                  <\/div>\n<\/div>\n\n\n<div id=\"thor-section-two-columnsblock_5574e7934aed8e0618e7a90e017be944\" class=\"thor-section-two-columns  \">\n  <div\n  class=\"left\"\n  style=\"background-color: #d9d9d9;\"\n  >\n                            <figure>\n          <img decoding=\"async\" src=\"https:\/\/nebbialab.it\/web\/app\/uploads\/2025\/01\/social_sellago_concept.webp\">\n        <\/figure>\n            <\/div>\n  <div\n  class=\"right\"\n  style=\"background-color: #d9d9d9;\"\n  >\n                            <figure>\n          <img decoding=\"async\" src=\"https:\/\/nebbialab.it\/web\/app\/uploads\/2025\/01\/social_sellago_concept_webp.webp\">\n        <\/figure>\n            <\/div>\n<\/div>\n\n\n<div id=\"thor-work-teamblock_ee6e59e45708c861e2d666bee5956b21\" class=\"thor-work-team\">\n      <h4 class=\"title-block\">\n      TEAM\n    <\/h4>\n    <div class=\"content\">\n          <div class=\"number\">\n        5\n      <\/div>\n              <div class=\"teams\">\n                  <div class=\"person\">\n                          <h5 class=\"role\">Product Manager<\/h5>\n                                                      <h4 class=\"name\">DAVIDE UBERTI<\/h4>\n                                    <\/div>\n                  <div class=\"person\">\n                          <h5 class=\"role\">UI\/UX Designer<\/h5>\n                                                      <h4 class=\"name\">YURI DALLA NOCE<\/h4>\n                              <h4 class=\"name\">FEDERICO UBERTI<\/h4>\n                                    <\/div>\n                  <div class=\"person\">\n                          <h5 class=\"role\">Developer<\/h5>\n                                                      <h4 class=\"name\">ANDREA GIRELLI<\/h4>\n                              <h4 class=\"name\">DIEGO VALORSI<\/h4>\n                                    <\/div>\n              <\/div>\n      <\/div>\n<\/div>\n","protected":false},"featured_media":425,"parent":0,"menu_order":0,"template":"","categories_works":[42,29],"class_list":["post-1727","works","type-works","status-publish","has-post-thumbnail","hentry","categories_works-app-mobile-2","categories_works-branding-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9 - 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