{"id":1577,"date":"2025-01-22T15:36:29","date_gmt":"2025-01-22T14:36:29","guid":{"rendered":"https:\/\/nebbialab.it\/?post_type=works&#038;p=1577"},"modified":"2025-02-18T11:39:50","modified_gmt":"2025-02-18T10:39:50","slug":"martinorossi-vr-experience-2","status":"publish","type":"works","link":"https:\/\/nebbialab.it\/en\/works\/martinorossi-vr-experience-2\/","title":{"rendered":"MartinoRossi VR Experience"},"content":{"rendered":"\n<div class=\"wp-block-cover is-light\" style=\"min-height:100vh;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\" style=\"background-color:#b5b6b2\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1088\" class=\"wp-block-cover__image-background wp-image-1957\" alt=\"\" src=\"https:\/\/nebbialab.it\/web\/app\/uploads\/2025\/01\/martino-rossi_2.webp\" data-object-fit=\"cover\" srcset=\"https:\/\/nebbialab.it\/web\/app\/uploads\/2025\/01\/martino-rossi_2.webp 1920w, https:\/\/nebbialab.it\/web\/app\/uploads\/2025\/01\/martino-rossi_2-600x340.webp 600w, https:\/\/nebbialab.it\/web\/app\/uploads\/2025\/01\/martino-rossi_2-1440x816.webp 1440w, https:\/\/nebbialab.it\/web\/app\/uploads\/2025\/01\/martino-rossi_2-1024x580.webp 1024w, https:\/\/nebbialab.it\/web\/app\/uploads\/2025\/01\/martino-rossi_2-1536x870.webp 1536w, https:\/\/nebbialab.it\/web\/app\/uploads\/2025\/01\/martino-rossi_2-70x40.webp 70w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n<\/div><\/div>\n\n\n<div id=\"thor-work-detailsblock_6e056330b90ed758b02e5347da257b59\" class=\"thor-work-details\">\n      <div class=\"challenge box\">\n      <h4>Challenge<\/h4>\n      <div class=\"content\">\n        <p class=\"p1\">Using virtual reality to enhance brand awareness and showcase the excellence of corporate spaces and processes in trade show settings.<\/p>\n\n      <\/div>\n    <\/div>\n        <div class=\"client box\">\n      <h4>Client<\/h4>\n      <div class=\"content\">\n        <p class=\"p1\">MartinoRossi SpA, 2024<\/p>\n\n      <\/div>\n    <\/div>\n        <div class=\"categories box\">\n      <h4>Services<\/h4>\n      <div class=\"content\">\n                  <span class=\"category\">Branding<\/span>\n                  <span class=\"category\">Creative<\/span>\n                  <span class=\"category\">Video<\/span>\n              <\/div>\n    <\/div>\n  <\/div>\n\n\n<div id=\"thor-section-two-columnsblock_d691e194eede598c6516537ac06df23d\" class=\"thor-section-two-columns  \">\n  <div\n  class=\"left\"\n  style=\"background-color: #d9d9d9;\"\n  >\n          <div class=\"wrapper\">\n                  <h4 class=\"title\">THE PROJECT<\/h4>\n                          <div class=\"text\">\n                                      <p class=\"p1\">MartinoRossi entrusted Nebbia with the development of a virtual reality application designed to showcase the company, its processes, and equipment during trade shows.<\/p>\n<p class=\"p1\">The goal was to create a simple and intuitive experience capable of delivering essential information quickly, aligning with the dynamic needs of a trade show environment.<\/p>\n<p class=\"p1\">The integration of dual language support, Italian and English, ensures the experience is accessible and engaging for an international audience, broadening its reach and enhancing the company\u2019s presence on a global scale.<\/p>\n\n                      <\/div>\n              <\/div>\n          <\/div>\n  <div\n  class=\"right\"\n  style=\"background-color: ;\"\n  >\n                      <video src=\"https:\/\/nebbialab.it\/web\/app\/uploads\/2025\/01\/Wireframe_MR_02.mp4\" muted autoplay loop playsinline><\/video>\n                  <\/div>\n<\/div>\n\n\n<div id=\"thor-section-two-columnsblock_b6c36e7f5da955e0eb95a69c656a2115\" class=\"thor-section-two-columns  \">\n  <div\n  class=\"left\"\n  style=\"background-color: #d9d9d9;\"\n  >\n          <div class=\"wrapper\">\n                  <h4 class=\"title\">ASSET<\/h4>\n                          <div class=\"text\">\n                                      <p class=\"p1\">The experience is structured across multiple environments, each designed to engage and inform the user. It begins in a 3D home environment, representing a futuristic greenhouse. This space was co-designed with the client to evoke the vision of a sustainable future characterized by advanced technological progress.<\/p>\n<p class=\"p1\">At the center of the home is a scaled model of the company, serving as an interactive hub.<br \/>\nFrom this hub, users can access seven distinct areas, displayed through immersive 360\u00b0 photography. Within each space, interactive points of interest provide detailed information about the company\u2019s processes and areas of excellence, combining explanatory videos with textual infographics.<\/p>\n\n                      <\/div>\n              <\/div>\n          <\/div>\n  <div\n  class=\"right\"\n  style=\"background-color: ;\"\n  >\n                            <figure>\n          <img decoding=\"async\" src=\"https:\/\/nebbialab.it\/web\/app\/uploads\/2025\/01\/martino-rossi_1.webp\">\n        <\/figure>\n            <\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-cover is-light\" style=\"min-height:100vh;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\" style=\"background-color:#FFF\"><\/span><video class=\"wp-block-cover__video-background intrinsic-ignore\" autoplay muted loop playsinline src=\"https:\/\/nebbialab.it\/web\/app\/uploads\/2025\/01\/Video_VR.mp4\" data-object-fit=\"cover\"><\/video><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n<\/div><\/div>\n\n\n<div id=\"thor-section-two-columnsblock_53cbfbeed43811323e90c78c24656d06\" class=\"thor-section-two-columns inverted \">\n  <div\n  class=\"left\"\n  style=\"background-color: #d9d9d9;\"\n  >\n                      <video src=\"https:\/\/nebbialab.it\/web\/app\/uploads\/2025\/01\/icone.mp4\" muted autoplay loop playsinline><\/video>\n                  <\/div>\n  <div\n  class=\"right\"\n  style=\"background-color: #d9d9d9;\"\n  >\n          <div class=\"wrapper\">\n                  <h4 class=\"title\">UI\/UX<\/h4>\n                          <div class=\"text\">\n                                      <p class=\"p1\">The user experience was designed to offer intuitive and immediate interaction. To ensure a natural and accessible experience for everyone, joysticks were replaced with a hand gesture-based control system, simplifying interaction and making it more immersive.<\/p>\n<p class=\"p1\">The graphic design followed a minimal and essential aesthetic, aligned with the company\u2019s corporate visual identity. Special attention was given to detail to maintain a balance between simplicity and professionalism, ensuring that every graphic element enhances the company\u2019s image.<\/p>\n\n                      <\/div>\n              <\/div>\n          <\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-cover is-light\" style=\"min-height:100vh;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\" style=\"background-color:#FFF\"><\/span><video class=\"wp-block-cover__video-background intrinsic-ignore\" autoplay muted loop playsinline src=\"https:\/\/nebbialab.it\/web\/app\/uploads\/2025\/01\/Tavolino_02.mp4\" data-object-fit=\"cover\"><\/video><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n<\/div><\/div>\n\n\n<div id=\"thor-work-teamblock_d5590bce27fda249dda9c70b769e580f\" class=\"thor-work-team\">\n      <h4 class=\"title-block\">\n      TEAM\n    <\/h4>\n    <div class=\"content\">\n          <div class=\"number\">\n        7\n      <\/div>\n              <div class=\"teams\">\n                  <div class=\"person\">\n                          <h5 class=\"role\">3D Artist<\/h5>\n                                                      <h4 class=\"name\">LUIGI RUBENS CRISPINO<\/h4>\n                                    <\/div>\n                  <div class=\"person\">\n                          <h5 class=\"role\">UI\/UX Designer<\/h5>\n                                                      <h4 class=\"name\">YURI DALLA NOCE<\/h4>\n                              <h4 class=\"name\">FEDERICO UBERTI<\/h4>\n                                    <\/div>\n                  <div class=\"person\">\n                          <h5 class=\"role\">Product Manager<\/h5>\n                                                      <h4 class=\"name\">DAVIDE UBERTI<\/h4>\n                                    <\/div>\n                  <div class=\"person\">\n                          <h5 class=\"role\">Developer<\/h5>\n                                                      <h4 class=\"name\">TEODOR DAN PISLARIU<\/h4>\n                                    <\/div>\n                  <div class=\"person\">\n                          <h5 class=\"role\">Footage foto\/video<\/h5>\n                                                      <h4 class=\"name\">STEFANO MUCHETTI<\/h4>\n                              <h4 class=\"name\">FABRIZIO VENOSA<\/h4>\n                                    <\/div>\n                  <div class=\"person\">\n                          <h5 class=\"role\">Supervisor<\/h5>\n                                                      <h4 class=\"name\">FILIPPO MONDINI<\/h4>\n                                    <\/div>\n              <\/div>\n      <\/div>\n<\/div>\n","protected":false},"featured_media":425,"parent":0,"menu_order":0,"template":"","categories_works":[29,30,27],"class_list":["post-1577","works","type-works","status-publish","has-post-thumbnail","hentry","categories_works-branding-en","categories_works-creative-en","categories_works-video-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9 - 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