{"id":1201,"date":"2023-12-07T16:33:08","date_gmt":"2023-12-07T15:33:08","guid":{"rendered":"https:\/\/nebbialab.it\/works\/pro-cremona\/"},"modified":"2025-04-24T15:59:41","modified_gmt":"2025-04-24T13:59:41","slug":"pro-cremona","status":"publish","type":"works","link":"https:\/\/nebbialab.it\/en\/works\/pro-cremona\/","title":{"rendered":"Pro Cremona"},"content":{"rendered":"\n<div class=\"wp-block-cover is-light\" style=\"min-height:100vh;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><video class=\"wp-block-cover__video-background intrinsic-ignore\" autoplay muted loop playsinline src=\"https:\/\/nebbialab.it\/web\/app\/uploads\/2023\/12\/copertina_procremona.mp4\" data-object-fit=\"cover\"><\/video><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n<\/div><\/div>\n\n\n<div id=\"thor-work-detailsblock_40e2a8956d6169d591ee7240ac2a76c5\" class=\"thor-work-details\">\n      <div class=\"challenge box\">\n      <h4>Challenge<\/h4>\n      <div class=\"content\">\n        <p>Create a city brand for the city of Cremona that communicates the city&#8217;s history and culture in a modern and innovative way<\/p>\n\n      <\/div>\n    <\/div>\n        <div class=\"client box\">\n      <h4>Client<\/h4>\n      <div class=\"content\">\n        <p>Nebbia &#8211; internal project, 2015 &#8211; in progress<\/p>\n\n      <\/div>\n    <\/div>\n        <div class=\"categories box\">\n      <h4>Services<\/h4>\n      <div class=\"content\">\n                  <span class=\"category\">A\/R<\/span>\n                  <span class=\"category\">Branding<\/span>\n                  <span class=\"category\">Communication<\/span>\n                  <span class=\"category\">Creative<\/span>\n                  <span class=\"category\">Graphic Design<\/span>\n                  <span class=\"category\">Merch<\/span>\n                  <span class=\"category\">Photo<\/span>\n                  <span class=\"category\">Social<\/span>\n                  <span class=\"category\">Video<\/span>\n                  <span class=\"category\">VR<\/span>\n                  <span class=\"category\">Web<\/span>\n              <\/div>\n    <\/div>\n  <\/div>\n\n\n<div id=\"thor-section-two-columnsblock_fdbad18b1ea50fc19b0535013858d085\" class=\"thor-section-two-columns  \">\n  <div\n  class=\"left\"\n  style=\"background-color: #d9d9d9;\"\n  >\n          <div class=\"wrapper\">\n                  <h4 class=\"title\">THE PROJECT<\/h4>\n                          <div class=\"text\">\n                                      <p>Pro Cremona is a multifaceted entity: a social media profile, a line of Cremona-focused merchandise, immersive cultural experiences, a drone that tells the stories of the region, and an excursion into virtual reality that transports users to ancient Rome.<\/p>\n<p>It is Nebbia&#8217;s phygital laboratory, where innovative ideas come to life both in the digital world and beyond, with the goal of promoting our extraordinary region<\/p>\n<p>Pro Cremona represents the beating heart of Nebbia, with an unequivocal mission: to become the city brand that uniquely and engagingly identifies the city of Cremona and its territory.<\/p>\n\n                      <\/div>\n              <\/div>\n          <\/div>\n  <div\n  class=\"right\"\n  style=\"background-color: ;\"\n  >\n                            <figure>\n          <img decoding=\"async\" src=\"https:\/\/nebbialab.it\/web\/app\/uploads\/2023\/12\/Group-1019.png\">\n        <\/figure>\n            <\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-cover is-light\" style=\"min-height:100vh;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><video class=\"wp-block-cover__video-background intrinsic-ignore\" autoplay muted loop playsinline src=\"https:\/\/nebbialab.it\/web\/app\/uploads\/2023\/12\/procremona_web_desktop.mp4\" data-object-fit=\"cover\"><\/video><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n<\/div><\/div>\n\n\n<div id=\"thor-section-two-columnsblock_7aa566c27fa29be7aa5e3d2043d739e6\" class=\"thor-section-two-columns  border-top\">\n  <div\n  class=\"left\"\n  style=\"background-color: ;\"\n  >\n                      <video src=\"https:\/\/nebbialab.it\/web\/app\/uploads\/2023\/12\/mockup_procremona_merch.mp4\" muted autoplay loop playsinline><\/video>\n                  <\/div>\n  <div\n  class=\"right\"\n  style=\"background-color: #dfdfdf;\"\n  >\n          <div class=\"wrapper\">\n                  <h4 class=\"title\">MERCH<\/h4>\n                          <div class=\"text\">\n                          <div class=\"wp-block-button is-style-outline\">\n                <a href=\"https:\/\/procremona.it\/home\" class=\"wp-block-button__link wp-element-button\" target=\"_blank\">VISIT WEBSITE<\/a>\n              <\/div>\n                                      <p>Starting in 2022, Pro Cremona opened its online store, offering a wide range of products including t-shirts, mugs, deisgn posters, board games, and even beach towels.<\/p>\n<p>Every item has been created in-house by Nebbia, reflecting our unique and distinctive design.<\/p>\n<p>By choosing our products, you&#8217;re not just purchasing an object; you&#8217;re helping us tell the story of our region, our traditions, our history, and the language passed down to us by our grandparents.<\/p>\n\n                      <\/div>\n              <\/div>\n          <\/div>\n<\/div>\n\n\n<div id=\"thor-section-two-columnsblock_3d18e1331009d86e03fd8365d6c89fde\" class=\"thor-section-two-columns inverted \">\n  <div\n  class=\"left\"\n  style=\"background-color: #d9d9d9;\"\n  >\n                            <figure>\n          <img decoding=\"async\" src=\"https:\/\/nebbialab.it\/web\/app\/uploads\/2024\/12\/pro-cremona.webp\">\n        <\/figure>\n            <\/div>\n  <div\n  class=\"right\"\n  style=\"background-color: ;\"\n  >\n                            <figure>\n          <img decoding=\"async\" src=\"https:\/\/nebbialab.it\/web\/app\/uploads\/2024\/12\/pro-cremona_adv.webp\">\n        <\/figure>\n            <\/div>\n<\/div>\n\n\n<div id=\"thor-section-two-columnsblock_379de2c6ac8a304aa0b9be261663abea\" class=\"thor-section-two-columns inverted \">\n  <div\n  class=\"left\"\n  style=\"background-color: ;\"\n  >\n                      <video src=\"https:\/\/nebbialab.it\/web\/app\/uploads\/2023\/12\/render_el-giooch.mp4\" muted autoplay loop playsinline><\/video>\n                  <\/div>\n  <div\n  class=\"right\"\n  style=\"background-color: #dfdfdf;\"\n  >\n          <div class=\"wrapper\">\n                  <h4 class=\"title\">EL GI\u00d3OCH<\/h4>\n                          <div class=\"text\">\n                                      <p>At the end of 2022, a highly resonant moment was the debut of &#8216;El Gi\u00f3och,&#8217; a board game inspired by the city of Cremona, conceived and produced by Nebbia.<\/p>\n<p>The launch was strategically planned using guerrilla marketing tactics, which generated interest not only in local media but also in surrounding areas.<\/p>\n<p>Thanks to the creation of tailor-made content on social media, &#8216;El Gi\u00f3och&#8217; sold over 1,000 copies between November and December. la vendita di oltre 1.000 copie nel periodo compreso tra novembre e dicembre.<\/p>\n\n                      <\/div>\n              <\/div>\n          <\/div>\n<\/div>\n\n\n<div id=\"thor-section-two-columnsblock_ef15cf7ada031824b1f28379162b35a3\" class=\"thor-section-two-columns inverted \">\n  <div\n  class=\"left\"\n  style=\"background-color: #d9d9d9;\"\n  >\n          <div class=\"wrapper\">\n                  <h4 class=\"title\">CULTURAL EXPERIENCES<\/h4>\n                          <div class=\"text\">\n                                      <p>A crucial pillar of Pro Cremona&#8217;s mission is the promotion of tourism. Within our e-commerce platform, we also offer the opportunity to purchase cultural experiences.<\/p>\n<p>We collaborate with local authorities and associations to create authentic tours and experiences, which we promote through our social channels and engaging multimedia content. Through e-commerce, we manage a portion of our city&#8217;s tourist influx, offering a platform that allows visitors to explore, book, and purchase museum tickets and personalized tours.<\/p>\n\n                      <\/div>\n              <\/div>\n          <\/div>\n  <div\n  class=\"right\"\n  style=\"background-color: #dfdfdf;\"\n  >\n                            <figure>\n          <img decoding=\"async\" src=\"https:\/\/nebbialab.it\/web\/app\/uploads\/2023\/12\/DSCF4722.jpg\">\n        <\/figure>\n            <\/div>\n<\/div>\n\n\n<div id=\"thor-section-two-columnsblock_ab636f276787318ac2ddecbb8a147927\" class=\"thor-section-two-columns inverted \">\n  <div\n  class=\"left\"\n  style=\"background-color: #d9d9d9;\"\n  >\n                            <figure>\n          <img decoding=\"async\" src=\"https:\/\/nebbialab.it\/web\/app\/uploads\/2023\/12\/torrazzo-gallery-01.jpg\">\n        <\/figure>\n            <\/div>\n  <div\n  class=\"right\"\n  style=\"background-color: #dfdfdf;\"\n  >\n                            <figure>\n          <img decoding=\"async\" src=\"https:\/\/nebbialab.it\/web\/app\/uploads\/2023\/12\/torrazzo-gallery-18.jpg\">\n        <\/figure>\n            <\/div>\n<\/div>\n\n\n<div id=\"thor-section-two-columnsblock_51ed81a3f4548b7fc2c553057df1183b\" class=\"thor-section-two-columns inverted \">\n  <div\n  class=\"left\"\n  style=\"background-color: #d9d9d9;\"\n  >\n                            <figure>\n          <img decoding=\"async\" src=\"https:\/\/nebbialab.it\/web\/app\/uploads\/2024\/12\/1.webp\">\n        <\/figure>\n            <\/div>\n  <div\n  class=\"right\"\n  style=\"background-color: #dfdfdf;\"\n  >\n                            <figure>\n          <img decoding=\"async\" src=\"https:\/\/nebbialab.it\/web\/app\/uploads\/2024\/12\/2.webp\">\n        <\/figure>\n            <\/div>\n<\/div>\n\n\n<div id=\"thor-section-two-columnsblock_ca27952ec8417d83d5385db56bb4ef4a\" class=\"thor-section-two-columns  \">\n  <div\n  class=\"left\"\n  style=\"background-color: ;\"\n  >\n                            <figure>\n          <img decoding=\"async\" src=\"https:\/\/nebbialab.it\/web\/app\/uploads\/2023\/12\/Group-1020.png\">\n        <\/figure>\n            <\/div>\n  <div\n  class=\"right\"\n  style=\"background-color: #dfdfdf;\"\n  >\n          <div class=\"wrapper\">\n                  <h4 class=\"title\">SOCIAL MEDIA<\/h4>\n                          <div class=\"text\">\n                          <div class=\"wp-block-button is-style-outline\">\n                <a href=\"https:\/\/www.instagram.com\/procremona\/\" class=\"wp-block-button__link wp-element-button\" target=\"_blank\">INSTAGRAM<\/a>\n              <\/div>\n                                      <p>The importance of communication through social media is unquestionable.<\/p>\n<p>From the beginning, Pro Cremona recognized the potential of these platforms to promote its activities and the enchanting territory of Cremona. Since 2015, with the release of the first drone-captured videos on platforms like YouTube and Facebook, we anticipated the importance of a dynamic and effective online presence.<\/p>\n<p>Over the years, we have continued to evolve our strategy, embracing new formats such as weekly segments on Instagram, allowing us to maintain constant contact with our audience.<\/p>\n<p>Today, our social media accounts have garnered more than 23,000 followers, all acquired organically.<\/p>\n\n                      <\/div>\n              <\/div>\n          <\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" autoplay loop src=\"https:\/\/nebbialab.it\/web\/app\/uploads\/2023\/12\/social_procremona_mockup.mp4\"><\/video><\/figure>\n\n\n<div id=\"thor-section-two-columnsblock_8ed3ff356195e05f85ceb300ec9f505c\" class=\"thor-section-two-columns  \">\n  <div\n  class=\"left\"\n  style=\"background-color: #d9d9d9;\"\n  >\n          <div class=\"wrapper\">\n                  <h4 class=\"title\">DOMUS<\/h4>\n                          <div class=\"text\">\n                                      <p>At the Archaeological Museum of San Lorenzo in Cremona, visitors can explore the remarkably well-preserved artifacts retrieved from the excavation site located in the heart of the city at Piazza Marconi.<\/p>\n<p>In 2017, a project was launched to make these artifacts more accessible through multimedia tools. Nebbia developed a Virtual Reality application that allows users to explore the key rooms of a Roman domus and navigate through the environments simply by directing their gaze in the desired direction.<\/p>\n<p>This experience virtually transports users to ancient Roman times, enabling them to immerse themselves in objects, environments, and lighting designed by 3D artists under the constant supervision of archaeologists who worked on the excavations.<br \/>\nIn 2019, the application won the prestigious &#8220;Zeus&#8221; award in the &#8220;Innovation and Technology&#8221; category.<\/p>\n\n                      <\/div>\n              <\/div>\n          <\/div>\n  <div\n  class=\"right\"\n  style=\"background-color: #dfdfdf;\"\n  >\n                            <figure>\n          <img decoding=\"async\" src=\"https:\/\/nebbialab.it\/web\/app\/uploads\/2023\/12\/Group-1021.png\">\n        <\/figure>\n            <\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-cover is-light\" style=\"min-height:100vh;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\" style=\"background-color:#999a9b\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" class=\"wp-block-cover__image-background wp-image-2139\" alt=\"\" src=\"https:\/\/nebbialab.it\/web\/app\/uploads\/2023\/12\/guido-damini_pro-cremona-1.webp\" data-object-fit=\"cover\" srcset=\"https:\/\/nebbialab.it\/web\/app\/uploads\/2023\/12\/guido-damini_pro-cremona-1.webp 2560w, https:\/\/nebbialab.it\/web\/app\/uploads\/2023\/12\/guido-damini_pro-cremona-1-600x400.webp 600w, https:\/\/nebbialab.it\/web\/app\/uploads\/2023\/12\/guido-damini_pro-cremona-1-1440x960.webp 1440w, https:\/\/nebbialab.it\/web\/app\/uploads\/2023\/12\/guido-damini_pro-cremona-1-1024x683.webp 1024w, https:\/\/nebbialab.it\/web\/app\/uploads\/2023\/12\/guido-damini_pro-cremona-1-1536x1024.webp 1536w, https:\/\/nebbialab.it\/web\/app\/uploads\/2023\/12\/guido-damini_pro-cremona-1-2048x1366.webp 2048w, https:\/\/nebbialab.it\/web\/app\/uploads\/2023\/12\/guido-damini_pro-cremona-1-70x47.webp 70w, https:\/\/nebbialab.it\/web\/app\/uploads\/2023\/12\/guido-damini_pro-cremona-1-1920x1280.webp 1920w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n<\/div><\/div>\n\n\n<div id=\"thor-section-two-columnsblock_3d81b1bd007a0a37962d4a1720842a07\" class=\"thor-section-two-columns inverted \">\n  <div\n  class=\"left\"\n  style=\"background-color: ;\"\n  >\n                            <figure>\n          <img decoding=\"async\" src=\"https:\/\/nebbialab.it\/web\/app\/uploads\/2024\/12\/lena-yokoyama.webp\">\n        <\/figure>\n            <\/div>\n  <div\n  class=\"right\"\n  style=\"background-color: #dfdfdf;\"\n  >\n          <div class=\"wrapper\">\n                  <h4 class=\"title\">AUDIZIONE A CREMONA<\/h4>\n                          <div class=\"text\">\n                          <div class=\"wp-block-button is-style-outline\">\n                <a href=\"https:\/\/www.youtube.com\/watch?v=af1c_zEemvQ\" class=\"wp-block-button__link wp-element-button\" target=\"_blank\">WATCH THE VIDEO<\/a>\n              <\/div>\n                                      <p>In the initial phase of the Covid-19 pandemic, our community was profoundly affected.<\/p>\n<p>With a sincere desire to offer some comfort to the community, Pro Cremona orchestrated a series of unique concerts, captured in a video collection titled &#8216;Audition in Cremona.&#8217;<\/p>\n<p>Violinist Lena Yokoyama led the audience on a musical journey through iconic pieces, ranging from Morricone to Vivaldi, against the majestic backdrop of Cremona.<\/p>\n<p>The video of the rooftop performance at the Maggiore Hospital in Cremona, dedicated to all healthcare personnel, garnered over 1 million views and was featured in major national media.<\/p>\n\n                      <\/div>\n              <\/div>\n          <\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-cover is-light\" style=\"min-height:100vh;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\" style=\"background-color:#a89f98\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" class=\"wp-block-cover__image-background wp-image-2132\" alt=\"\" src=\"https:\/\/nebbialab.it\/web\/app\/uploads\/2023\/12\/lena-pro-cremona.webp\" data-object-fit=\"cover\" srcset=\"https:\/\/nebbialab.it\/web\/app\/uploads\/2023\/12\/lena-pro-cremona.webp 2560w, https:\/\/nebbialab.it\/web\/app\/uploads\/2023\/12\/lena-pro-cremona-600x400.webp 600w, https:\/\/nebbialab.it\/web\/app\/uploads\/2023\/12\/lena-pro-cremona-1440x960.webp 1440w, https:\/\/nebbialab.it\/web\/app\/uploads\/2023\/12\/lena-pro-cremona-1024x683.webp 1024w, https:\/\/nebbialab.it\/web\/app\/uploads\/2023\/12\/lena-pro-cremona-1536x1024.webp 1536w, https:\/\/nebbialab.it\/web\/app\/uploads\/2023\/12\/lena-pro-cremona-2048x1366.webp 2048w, https:\/\/nebbialab.it\/web\/app\/uploads\/2023\/12\/lena-pro-cremona-70x47.webp 70w, https:\/\/nebbialab.it\/web\/app\/uploads\/2023\/12\/lena-pro-cremona-1920x1280.webp 1920w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n<\/div><\/div>\n","protected":false},"featured_media":740,"parent":0,"menu_order":0,"template":"","categories_works":[35,29,32,30,37,39,31,36,27,38,28],"class_list":["post-1201","works","type-works","status-publish","has-post-thumbnail","hentry","categories_works-a-r-en","categories_works-branding-en","categories_works-communication-en","categories_works-creative-en","categories_works-graphic-design-en","categories_works-merch-en","categories_works-photo-en","categories_works-social-en","categories_works-video-en","categories_works-vr-en","categories_works-web-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pro Cremona - Nebbia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nebbialab.it\/en\/works\/pro-cremona\/\" \/>\n<meta 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