{"id":1198,"date":"2023-12-07T15:43:50","date_gmt":"2023-12-07T14:43:50","guid":{"rendered":"https:\/\/nebbialab.it\/works\/monteverdi-festival\/"},"modified":"2025-02-12T18:08:21","modified_gmt":"2025-02-12T17:08:21","slug":"monteverdi-festival","status":"publish","type":"works","link":"https:\/\/nebbialab.it\/en\/works\/monteverdi-festival\/","title":{"rendered":"Monteverdi Festival"},"content":{"rendered":"\n
<\/span>\"\"
\n

<\/p>\n<\/div><\/div>\n\n\n

\n
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Challenge<\/h4>\n
\n

To bring the \u201cMonteverdi Festival\u201d from the Teatro Ponchielli to the city, creating a two-way cultural exchange between the theater and the citizens<\/p>\n\n <\/div>\n <\/div>\n

\n

Client<\/h4>\n
\n

Amilcare Ponchielli Theatre, 2023<\/p>\n\n <\/div>\n <\/div>\n

\n

Services<\/h4>\n
\n Art direction<\/span>\n Branding<\/span>\n Communication<\/span>\n Motion Graphic<\/span>\n <\/div>\n <\/div>\n <\/div>\n\n\n
\n \n
\n

THE PROJECT<\/h4>\n
\n

Upon the invitation of Artistic Director Andrea Cigni, Teatro Ponchielli approached Nebbia for a collaborative effort in devising an integrated communication project commemorating the 40th anniversary of the Monteverdi Festival, an annual celebration of the renowned Cremonese composer.<\/p>\n

The goal of the superintendency was to expand the festival’s reach to make the entire city part of the event, transcending the boundaries of the theater.<\/p>\n

Together with the theater, we adopted a provocative approach compared to the norms of operatic communication. We created simple and impactful graphics for posters in Cremona and neighboring cities, with a particular focus on “musical” cities.<\/p>\n

The concept aimed to emphasize how ‘Divin Claudio’ was fundamental for all of opera and subsequent authors, and how it should be for Cremonese tourism. We used slogans such as ‘There is no Verdi without Monteverdi’ and ‘There is no Cremona without Monteverdi,’ tailored to the specific location of the posters.<\/p>\n\n <\/div>\n <\/div>\n <\/div>\n \n

\n \n <\/figure>\n <\/div>\n<\/div>\n\n\n\n
<\/span>\"\"
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<\/p>\n<\/div><\/div>\n\n\n

\n \n
\n \n <\/figure>\n <\/div>\n \n
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SOCIAL MEDIA<\/h4>\n
\n

For our social media strategy, we adopted a ‘memetic’ language. Through graphic carousels, we used images of Monteverdi and other significant opera composers, pairing them with phrases taken from memes related to fatherhood.<\/p>\n

This approach aimed to underscore the pivotal role Monteverdi played as the ‘father’ in music, particularly in the world of opera.<\/p>\n\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

\n \n
\n

MAPPING<\/h4>\n
\n

The last phase of the project involved the creation of a visual mapping.<\/p>\n

In the heart of the city, next to the picturesque Piazza del Comune, an audiovisual content was projected for 15 consecutive nights, revisiting the highlights of Monteverdi’s life.<\/p>\n

Inspired by the concept of a journey, this visual breathed life into artworks connected to Monteverdi’s life and creative works, animating them. Some of these works dated back to the years when the composer was alive. Nebbia conducted meticulous research at the public library and the State Archives to retrieve, digitize, and animate documents and prints associated with the musician’s career and life.<\/p>\n

As desired by the superintendency, through this projection, Monteverdi was brought into the city, creating a unique engagement.<\/p>\n\n <\/div>\n <\/div>\n <\/div>\n \n

\n \n <\/div>\n \n <\/div>\n<\/div>\n\n\n
\n

\n TEAM\n <\/h4>\n
\n
\n 13+\n <\/div>\n
\n
\n
Creative Director<\/h5>\n

ANDREA CIGNI<\/h4>\n <\/div>\n
\n
Campaign Art Director<\/h5>\n

FILIPPO ANTONIOLI<\/h4>\n <\/div>\n
\n
Campaign Graphic Designer<\/h5>\n

FILIPPO ANTONIOLI<\/h4>\n <\/div>\n
\n
Project Manager<\/h5>\n

DAVIDE UBERTI<\/h4>\n <\/div>\n
\n
Copywriter<\/h5>\n

PAOLO BODINI<\/h4>\n <\/div>\n
\n
Visual Art Direction<\/h5>\n

DAVIDE VIOLA<\/h4>\n

DAVIDE UBERTI<\/h4>\n <\/div>\n
\n
Motion Graphic<\/h5>\n

DAVIDE VIOLA<\/h4>\n <\/div>\n
\n
Visual source research<\/h5>\n

DAVIDE VIOLA<\/h4>\n

DAVIDE UBERTI<\/h4>\n <\/div>\n
\n
Graphic Designer<\/h5>\n

LUIGI RUBENS CRISPINO<\/h4>\n

FABRIZIO VENOSA<\/h4>\n <\/div>\n
\n
Audio Source<\/h5>\n

LORENZO DEL PECCHIA<\/h4>\n

ANDREA NOCERINO<\/h4>\n <\/div>\n
\n
Testi<\/h5>\n

GERARDO PALOSCHI<\/h4>\n <\/div>\n
\n
Audio Editing<\/h5>\n

FABIO GUARNERI<\/h4>\n

LORENZO DEL PECCHIA<\/h4>\n <\/div>\n
\n
Technical Partner<\/h5>\n

GIOCHI DI LUCE<\/h4>\n <\/div>\n
\n
Content Creation<\/h5>\n

VIOLA SAMARINI<\/h4>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n","protected":false},"featured_media":704,"parent":0,"menu_order":0,"template":"","categories_works":[25,29,32,33],"class_list":["post-1198","works","type-works","status-publish","has-post-thumbnail","hentry","categories_works-art-direction-en","categories_works-branding-en","categories_works-communication-en","categories_works-motion-graphic-en"],"acf":[],"yoast_head":"\nMonteverdi Festival - Nebbia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nebbialab.it\/en\/works\/monteverdi-festival\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Monteverdi Festival - Nebbia\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nebbialab.it\/en\/works\/monteverdi-festival\/\" \/>\n<meta property=\"og:site_name\" content=\"Nebbia\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-12T17:08:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nebbialab.it\/web\/app\/uploads\/2023\/12\/CREMONESE-HOVER.png\" \/>\n\t<meta property=\"og:image:width\" content=\"639\" \/>\n\t<meta property=\"og:image:height\" content=\"784\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/nebbialab.it\/en\/works\/monteverdi-festival\/\",\"url\":\"https:\/\/nebbialab.it\/en\/works\/monteverdi-festival\/\",\"name\":\"Monteverdi Festival - 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