{"id":1190,"date":"2023-12-11T16:01:05","date_gmt":"2023-12-11T15:01:05","guid":{"rendered":"https:\/\/nebbialab.it\/works\/120-u-s-cremonese\/"},"modified":"2025-02-12T17:23:24","modified_gmt":"2025-02-12T16:23:24","slug":"120-u-s-cremonese","status":"publish","type":"works","link":"https:\/\/nebbialab.it\/en\/works\/120-u-s-cremonese\/","title":{"rendered":"120\u00b0 U.S. Cremonese"},"content":{"rendered":"\n
<\/span>\"Cremonese-120-1-1\"
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Challenge<\/h4>\n
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Celebrating the 120th anniversary of the founding of US Cremonese by bridging the past with the present, tradition with technology<\/p>\n\n <\/div>\n <\/div>\n

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Client<\/h4>\n
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US Cremonese, 2023<\/p>\n\n <\/div>\n <\/div>\n

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Services<\/h4>\n
\n Art direction<\/span>\n Event<\/span>\n Video<\/span>\n Web<\/span>\n <\/div>\n <\/div>\n <\/div>\n\n\n
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THE PROJECT<\/h4>\n
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Nebbia’s phygital approach proved to be in perfect harmony with the needs of the club. We chose to create an exhibition that traced the history of Cremonese by showcasing some of the most iconic jerseys, trophies, and significant historical documents.<\/p>\n

The exhibition’s path wound through the various spaces of Cremonese’s ‘home,’ the \u201cZini\u201d stadium. This solution allowed us to bring the city closer to the team, opening up places normally inaccessible to the public.<\/p>\n

To guide visitors, we used digital informational elements and short explanatory videos. At the heart of the exhibition, a large LED wall projected a short film about the team’s history, entirely produced by Nebbia.<\/p>\n

In addition to the exhibition, Nebbia managed the art direction for all parts of the celebrations, including communication and the creation of merchandise.
\nThe event brought over 7,000 visitors to the stadium in three days.<\/p>\n\n <\/div>\n <\/div>\n <\/div>\n \n

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DISPLAY CASES<\/h4>\n
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The display cases are the heart of the exhibition.
\nDesigned entirely by Nebbia, they are based on a concept that combines elements of a football match: the stadium lights, the green of the field, and the steel of the gates.<\/p>\n

Two types of display cases were created, one for the jerseys and one for the trophies. The lighting inside the spaces was designed to enhance and add a touch of mystery to the historical memorabilia.<\/p>\n\n <\/div>\n <\/div>\n <\/div>\n \n

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